USF Athletics

Athletics Announces Partnership with adidas

December 06, 2017

TAMPA, DEC. 6, 2017– USF Athletics and adidas today announced a new eight-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Bulls through the 2025-26 season.
 
"We are thrilled to be embarking on an exciting new partnership with one of the world's most recognizable and innovative sports performance product companies," USF Director of Athletics Mark Harlan said. "The adidas brand is storied, iconic and respected worldwide and they continue to push game-changing products forward with creativity and cutting-edge technology. We think this is a perfect fit with our university, athletic teams and aspirations and look forward to an exciting future with adidas."
 
With the new all-school, multi-year deal, adidas will supply the Bulls with custom uniforms, apparel, footwear and accessories for all of the Bulls' 19 varsity athletic teams. USF will annually be a part of adidas elite branding, providing USF student-athlete and coaches with adidas elite products and performance gear. Additionally, through the new partnership, USF Athletics will extend its ability to provide apparel allocations for the USF spirit squads (cheerleaders and Sun Dolls) and the Herd of Thunder Marching Band.
 
"We believe that sport has the power to change lives and we're looking forward to partnering with USF Athletics to help them execute their mission to provide all student-athletes with opportunities to receive world-class educations, win championships and develop into the leaders of tomorrow," said Jim Murphy, director of NCAA Sports Marketing at adidas North America. "Our mission is to help athletes perform better and as the creator sports brand, we seek to inspire through our products, our style and in communities and we'll bring our newest and most innovative high-performance products, along with our creativity and collaborative efforts to this new partnership."
 
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs, including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).

About USF Athletics
USF Athletics sponsors 19 varsity men's and women's teams that compete in 11 different sports, 18 at the NCAA Division I level in the American Athletic Conference. The Bulls' athletic program celebrated its 50^th anniversary in 2015, having begun with a men's soccer contest in 1965. Nearly 500 student-athletes train and compete in the athletic district located on the east end of the campus in Tampa, Fla. The Bulls have claimed 13 American Athletic Conference team titles since joining the conference in 2013, including four in 2016-17, and own 110 conference championships overall. Ten USF programs reached national post-season competition in the 2016-17 season and nine were ranked in the Top 25 nationally. The Bulls posted a program-record 86 percent Graduation Success Rate in 2016, logged an annual department grade-point average over a 3.0 for the second straight year and saw 106 student-athletes earn their degree during the 2016-17 academic period.
 
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