Scerba Named to Lead Athletics External Relations
TAMPA, JAN. 30, 2019 – USF Vice President of Athletics
Michael Kelly announced the addition of
Meredith Scerba to the Athletics senior leadership team as Senior Associate Director of Athletics for External Relations.
Scerba, who brings nearly 20 years of experience in sports and event management, comes to USF from the Tampa Bay Buccaneers where she served as Director of Community Relations managing all aspects of the organization's player outreach programs and events, as well as those for the Tampa Bay Buccaneers Foundation and Glazer Family Foundation.
"We are very excited to welcome
Meredith Scerba to our senior leadership team,"
Michael Kelly said. "Meredith combines great experience across varied sports settings with tremendous passion, energy and leadership. As we amplify our efforts in engagement and growing the USF Athletics brand, we look forward to great things ahead with Meredith leading our efforts."
Prior to joining the Buccaneers organization, Scerba served as the executive director of the 2017 World Rowing Championships in Sarasota. Responsible for the overall planning, staffing, fundraising and management of the championship, she managed an $8.5 million operating budget and raised $3.5 million in sponsorship and event revenue as the event provided a $25 million economic impact in the area.
Scerba also had a highly successful 10 year tenure at the Greater Cleveland Sports Commission, rising to senior vice president of marketing and operations. In her role there, she served as the executive director of the 2013 National Senior Games, which had a budget of $4.3 million and provided an economic impact of $36.1 million. For the Senior Games, she hired and managed an overall staff of 40.
Scerba began her career with the Cleveland Cavaliers as a group events coordinator, developing and executing group events and sales activities while managing a staff of 15.
Scerba is a 2001 graduate of the University of Findlay with a BA in marketing and business management. A four-year varsity swimmer at Findlay, she was named captain of the team and earned Academic All-America honors.
About USF Athletics
USF Athletics sponsors 19 varsity men's and women's teams that compete in 11 different sports, 18 at the NCAA Division I level in the American Athletic Conference. The Bulls' athletic program began in 1965 and is in its 53rd season in 2018-19. Nearly 500 student-athletes train and compete in the athletic district located on the east end of the campus in Tampa, Fla. The Bulls have claimed 16 American Athletic Conference team titles since joining the conference in 2013, including at least three in each of the last three seasons, and own 113 conference championships overall. Nine USF programs reached national post-season competition in the 2017-18 season and six were ranked in the Top 25 nationally. The Bulls posted a combined annual grade-point average over 3.0 for the third straight year in 2017-18 and have posted a program record eight straight semesters with a combined GPA over 3.0. USF has seen more than 200 student-athletes earn their degree in the last two years.
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