USF Athletics

Alexis Johnston serves as manager of advertising and promotions for the University of South Florida Athletics, a role she began in April 2026. Johnston leads the planning, execution and optimization of paid advertising campaigns across multiple platforms and oversees promotional strategies designed to drive ticket sales, increase attendance and enhance fan engagement.

Johnston brings more than five years of experience in sports and entertainment marketing. Prior to joining USF, she worked in marketing at The Florida Aquarium, where she supported campaign strategy and audience engagement initiatives. She also served as a membership experience specialist with the Tampa Bay Rowdies, focusing on fan relationships, retention and game-day experience.

Johnston earned a bachelor’s degree in advertising and retail management from Texas Tech University.

She is originally from San Angelo, Texas.