USF Athletics

Ryan Witthoff serves as director of creative content for men’s basketball at the University of South Florida, a role he began in April 2026. Witthoff leads the creation and management of all digital and brand assets for the program while integrating creative content into recruiting and program strategy.

Prior to joining USF, Witthoff served as director of creative content for men’s basketball at the College of Charleston from 2024 to 2026. He previously worked as coordinator of creative content for men’s basketball at the University of Arkansas from 2023 to 2024 and manager of creative content for men’s basketball at Florida State University from 2019 to 2023. Across these roles, he developed and executed digital storytelling strategies supporting recruiting, branding and fan engagement for high-level Division I programs.

Witthoff earned a master’s degree in sport management from Florida State University.

He is originally from Marco Island, Florida.