CINCINNATI (AP) -- Cedric McGowan and Jihad Muhammed each scored 18 points to help the Cincinnati Bearcats keep USF winless in the Big East with a 73-60 victory Tuesday night.

McGowan, a junior, set a career high in points and recorded his second career double-double with a game-high 14 rebounds. He scored 11 points in the second half and Muhammed had 13 as Cincinnati (15-7, 4-4) overcame a seven-point deficit.

Eric Hicks also had his seventh double-double in his last 10 games for Cincinnati with 13 points and 11 rebounds. Devan Downey also reached double figures with 12 points.

Solomon Jones led five Bulls in double figures with 14 points. McHugh Mattis added 13 for USF. James Holmes, the Bulls' leading scorer, finished with 12, six below his average.

Cincinnati had lost five of its previous six games after a 10-game winning streak.

USF (6-14, 0-7) has lost nine straight games. The Bulls are looking for their first Big East win after switching from Conference USA.

Muhammed's 3-pointer with 11:09 left in the game snapped a 48-all tie and gave Cincinnati the lead for good. That sparked a 14-3 Bearcats run during which he scored eight points and McGowan added four.

James White, Cincinnati's leading scorer, was limited to six points by a sprained right ankle he suffered early in the game. He returned after getting the ankle retaped but played with a slight limp.

Cincinnati dominated inside, enjoying a 43-32 advantage in rebounds and outscoring the Bulls 40-22 in the paint and 21-8 on second-chance points. The Bearcats also beat USF 14-2 on fast-break points.